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New Year, New Look for Vancouver’s North Shore

January 9, 2020 |

We have known for a long time what is so special about Vancouver’s North Shore and now we will be reflecting those things in our visual identity. Guided by our Rebrand Advisory Committee that included representatives from local accommodation providers, attractions, and business associations we launched an RFP process in early 2019 to find a company that would get into the nitty-gritty of discovering who we really, truly are and how to reflect that in our brand identity.

Partnering with Loki Creative of Vancouver we have researched, workshopped, and surveyed to discover our most captivating elements and key brand pillars that will drive our destination forward. To discover our essence it was important for us all to join the discussions, those in the tourism industry, those that live on the North Shore, those that live nearby and visit the North Shore, as well as visitors from further afield.

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